DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
Alexander Chernev - 2 San Diego Comic Con - 1 Con - 1 Harry Potter - 1 ” - 1 Katherine Stinson - 1 Eric Atticus - 1 Stinson - 1
Top related locs:
New York Canada Houston Houston , Texas Texas New York City USA TikTok
Top related orgs:
New - 1 New York CNN - 1 Social - 1 Allied - 1 Research - 1 Disney - 1 Universal - 1 San Diego Comic - 1

Search resuls for: "Alexander Chernev"


4 mentions found


☆ Book Tok drives demand for immersive fantasy events among younger users
  + stars: | 2024-03-17 | by ( Eva Rothenberg | ) edition.cnn.com   time to read: +12 min
Sometimes events are simply fantasy themed, without reference to specific books or fantasy worlds. Dreams shattered.”She attributes the growing demand for fantasy events to the commercial success of fantasy romance books, especially among Millennial women. The past year has also seen a spike in the popularity of “romantasy,” or romance fantasy books. “You know, work dredges on for a lot of people,” said Brittany Proctor, a Michigan-based entrepreneur who’s been hosting fantasy balls in the Midwest since 2022. In fact, Proctor is considering scaling back some of her events due to the sheer number of these fantasy balls that have been cropping up in recent years.
Persons: San Diego Comic Con, Con, Harry Potter, ”, Katherine Stinson, Eric Atticus, Stinson, Dana John, “, she’s, Alexander Chernev, Matt Harris, Sarah J, Maas, Patti McConville, Juliette Sureau, Sureau, Sophie Valfroy, “ romantasy ”, “ They’re, ” Juliette Sureau, Shaun Wada, Ariana Smoak Holly Simone, Tok, Simone, Shawn Strider, ” Stinson, Brittany Proctor, who’s, ” Maja Djikic, you’re, ” Djikic, Proctor, “ I’ve, I’m Organizations: New, New York CNN, Social, Allied, Research, Disney, Universal, San Diego Comic, TikTok, CNN, Stinson, Northwestern’s Kellogg School of Management, Barnes, Noble Booksellers, Times, Google, “, University of Toronto Locations: New York, Canada, Houston, Houston , Texas, Texas, New York City, USA, TikTok, Columbia , South Carolina, London, Los Angeles, Michigan, ”, Bahamas
☆ TJ Maxx's and Marshalls' comparison prices aren't always what they seem
  + stars: | 2023-07-17 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com   time to read: +3 min
Off-price retailers TJ Maxx and Marshalls buy surplus inventory from department stores at discounted rates. Comparison prices convince shoppers that they are getting a good deal. Every product in TJ Maxx, whether it's a t-shirt or candle, has a recognizable tag attached. Paul Morigi/GettyThese comparison prices reinforce shoppers' confidence in their buying decisions, marketing professor Alexander Chernev told the Wall Street Journal in a recent video explaining TJ Maxx's strategy. In 2015 and 2018, two class-action lawsuits accused TJX of misleading customers with its comparison prices.
Persons: TJ Maxx, TJX, TJ, Paul Morigi, Alexander Chernev, It's, I'm Organizations: TJ Maxx, Marshalls, Service, TJX Companies, TJ, Wall Street, ABC Locations: Wall, Silicon, California, Florida
☆ Lululemon, cult athleisure brand, takes on the booming culture of 'dupes'
  + stars: | 2023-05-06 | by ( Ramishah Maruf | ) edition.cnn.com   time to read: +5 min
This weekend, athleisure giant lululemon is hosting a dupe swap at the Century City Mall in Los Angeles. Call it recession-core or Gen Z’s anti-consumerism sentiments, but #dupe has amassed more than 3.5 billion views on TikTok. Before, finding knock offs was a lowkey way to way to find affinity to a luxury brand. Lulu has been “hyper aware” of dupe culture, its Chief Brand Officer Nikki Neuburger said in an interview with CNN Business. Though lululemon may be leading in dupe hashtags on TikTok, the Align line that began in 2015 remains its top seller, the company said.
☆ Analysis: Pickup in U.S. 'Cyber Week' sales beat China's Singles Day gain
  + stars: | 2022-11-29 | by ( Siddharth Cavale Uday Sampath Kumar Casey Hall | Siddharth Cavale | Uday Sampath Kumar | ) www.reuters.com   time to read: +4 min
U.S. shoppers spent $35.27 billion online overall during Cyber Week, the period from Thanksgiving through Cyber Monday. But the modest pickup trounced the paltry 2.9% increase in sales during China's Singles Day, an 11-day shopping festival ending November 11, hosted by Alibaba and other Chinese e-commerce firms. Originally, Singles Day was an unofficial Chinese holiday on Nov. 11 (11/11) to celebrate people who were not in relationships. These days, brands use Singles Day to clear inventory and experiment with new products. With the COVID-19 pandemic still raging in China, "it wont be fair to can compare" Singles Day with Cyber Week, Chernev said, as Americans are shopping with fewer restrictions.
0 next >>
Total: 4